Email statistics reporting
Email performance statistics discrepancies have been an issue for a little while. (See this article for details: http://community.perkuto.com/knowledgebase/articles/323845-known-limitations) REST API now allows to clone any Marketo program, which opens an opportunity for us to fix this issue. Basically we would clone your Digesto Program each time an email is sent out. Not sure this is optimal though, in the sense that it would create a lot of programs (1 Digest per week = 52 programs per year) but it would indeed fix the discrepancies in email reporting. Would love to hear your thoughts on this.
AdminDavid Desrosiers
(Product Manager - Digesto, Perkuto)
shared this idea
Digesto now works off of a new email/program for each digest distributed – providing with accurate email performance statistics all while maintaining a fully automated distribution process. This feature is being rolled out to selected clients. Please reach out to join the Beta program!
4 comments
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Hi Brent, It is recommended that you use One Marketo Program for each Digest. I also suggest we turn the new email reporting feature "on" on your account. This will allow you to see each distribution as a separate email in your reports - check this article for more info: http://community.perkuto.com/knowledgebase/articles/1126552 Especially the requirements section . There is not additional cost for this.
I can assist you with these changes, please reach out to support@perkuto.com or grab a time here and we can update your configurations over a live session https://david-desrosiers.youcanbook.me/.
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Brent Baker
commented
So we have 2 daily digests and 1 weekly digest. How can I view email performance for each digest. It seems to total up the statistics for each digest over the period chosen instead of present them on a basis of the day.
For example; I would like to know that the Monday email performed this well, the tuesday email this well etc.
Do I need a separate digest for each day with a different email for each day?
This seems like a poor option since we pay per digest.
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Brent Baker
commented
So we have 2 daily digests and 1 weekly digest. How can I view email performance for each digest. It seems to total up the statistics for each digest over the period chosen instead of present them on a basis of the day.
For example; I would like to know that the Monday email performed this well, the tuesday email this well etc.
Do I need a separate digest for each day with a different email for each day?
This seems like a poor option since we pay per digest.
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Just had a quick chat with Marketo Dev team and appearently they are working on giving us capability to edit campaigns. With that function we would have the possibility to avoid duplicate programs by:
1) Cloning the email into a new email (under same Digesto Program)
2) Update the Digesto Email Campaign (And test campaign) Flow to send the newly cloned email.Only caveat: Marketo cannot provide an ETA for this API feature to be available...