Allow custom tracking parameters in the URL of the Digest
Allow the user to append URLs of the Digest with a Custom Tracking URL Parameter. Tracking parameter should be specific for each URL's domain.
AdminDavid Desrosiers
(Product Manager - Digesto, Perkuto)
shared this idea
UTM encoding for Google Analytics (or other custom parameters) has just been released this morning! Go to Digesto Editor. Look for the new “Options” tab in the Advanced Template section.
I look forward to your feedback.
3 comments
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Amanda
commented
Agreed on this. We use Google's UTM parameters for all email links. It would be useful to be able to append them on the {{ITEM-LINK}} token.
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Stijn
commented
We've hardcoded most of the tracking at the end of the URL. Since we send out every week it would be sufficient for us to have a week number and month number available.
&utm_campaign=W{{my.weeknumber}} -
Adam Waterson
commented
I conform all of my reporting back to Google Analytics standards. So for every internal link sent via a Marketo email I include
?utm_source=Marketo&utm_medium=Email&utm_campaign=SPECIFIC-PER-EMAIL
I'd love to have all of my URLs appended with
?utm_source=Blog-Email&utm_medium=Email&utm_campaign=Blog-Email_DATEOFEMAIL
Where DATEOFEMAIL is dynamic and the rest of the string is static.
The only thing to note is that sometimes URLs will already include ?
If they URL already has a ? then the ? should be changed to a & for the parameters to be correctly recognized.