Trigger Email Based on Other Criteria
At the moment you can only trigger a Digesto driven email to send at a specified periodic interval. It would be really neat if we could trigger emails to be sent based on other criteria. For example:
- When a new item is posted to the RSS feed. This way we could offer a new email as posts are put up
- Based on Marketo Triggers. This way users could receive Digest emails when certain actions are taken elsewhere (form fills, other email is opened, section of Web Site is browsed).
We chose not to allow publishing in real time to avoid having multiple emails going out in a short – and out of control – interval. Ex: if your bloggers where to decide to publish 3 article in one day – it would send out 3 emails in that same day.
As an alternative solution we have developed a function in the scheduler that allows you to check for new content up to 12 times per day – which should be close enough to a real time trigger, but you will control the paste.
To do this, select the Daily schedule and use the “+” button to add more times to your schedule.
Regarding the Marketo triggers, we do agree that it would be nice to have that, but it’s not on our roadmap for now due to the complexity of developing it….but maybe someday.
Thanks for your feedback
Hi again Chris, looking at your second idea, "Based on Marketo Triggers" I'd like to suggest a workaround for this where you can use the triggers you mentioned to add the lead to your Digesto program subscribers list. (Smartlist = trigger & Flow = Add to list).
It would not be a pure "triggered" campaign but this way the leads that qualify based on your own criteria will start receiving Digest emails.
Thanks for your feedback Chris! Regarding the 1st item (send when new item is posted to RSS feed) - we chose not to have that function in order to avoid sending multiple emails subsequently if many posts are released in a short delay.
Although there is a way to get very close to send posts real time if you chose the schedule "daily" option and add multiple times per day. you can get Digesto to send any new content up to 12 times in a given day - that should typically be enough to make sure all posts are send out in a very timely manner.