Customize URL parameters (UTM/Google Analytics)

← Analytics
Digesto allows to append URL parameters to all links from your feed, giving you the ability to easily add parameters to URLs so you can track Custom Campaigns in Google Analytics or in your preferred analytics tool. 

Access this feature int the Email section of your Digest editor, under "Advanced Settings".

Under "Options" look for UTM Parameters.  Turn the feature on, specify your domain name, and adjust the parameters to best fit your needs. We pre-populate the parameters with default value but feel free to adapt it to your needs.
 


Default value is set to: utm_source=Marketo&utm_medium=Email&utm_campaign={{digest_name}}-{{digest_send_date}}  where
{{digest_name}} =  name of your Digest.
{{digest_send_date}} = Digest send date.


Analytics

  1. Customize URL parameters (UTM/Google Analytics)
  2. Email Performance Report & Analytics (Using new program/email for each send)

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