Feed Requirements and Mapping

What feed elements are required for my Digesto email?

Digesto will minimally require following RSS or Atom Feed elements in your email:
RSS Feeds:
  • <title> = Will show as the Title of the post. Title of the latest post can also be used in the Subject of the email using DigestoEmailSubject Token
  • <link> = Link to the original post
  • <pubDate> = Post's Publication Date
  • <description> = Short text from the post OR <content-encoded> = Full content of your article
Atom Feeds:
  • <title> = Title of the post
  • <link> = Link from the title to the original pos
  • <update> = Post's Publication Date
  • <summary>  Short text from the post OR <content> = Full content of your article
Example: 


Digesto / RSS Mapping

In addition to standard elements listed above, Digesto has the ability to extract a wide range of feed elements. When inserted in your Digest Template, Digesto tags (elements in curly brackets) play a similar role as the Marketo Tokens in your Marketo email but this time it is used to inject element from your RSS (Or Atom) feed. 
Digesto TagRSS Feed ElementDescription
{{ITEM-TITLE}}<title>Article Title
{{ITEM-LINK}}<link>Article URL
{{ITEM-DATE}}<pubDate>Publication Date
{{ITEM-DESCRIPTION}}<description>Article Summary/Abstract (Usually text only)
{{ITEM-CONTENT-ENCODED}}<content:encoded>Full Article (HTML)
{{ITEM-AUTHOR}}<author> or <dc:creator>Author's name
{{ITEM-FIRSTPOSTIMAGE-URL}}Digesto Custom ElementURL of the first image extracted from the <description> or <content:encoded> elements
{{ITEM-FIRSTPOSTIMAGE-IMG}}Digesto Custom ElementCode snipped (<img...>) to embed the first image extracted from the <description> or <content:encoded> elements
{{ITEM-IMAGE-URL}}<enclosure> (image)Image file enclosure URL
{{ITEM-VIDEO-URL}}<enclosure> (video)Video file enclosure URL
{{ITEM-AUDIO-URL}}<enclosure> (audio)Audio file enclosure URL
{{ITEM-MEDIA-CONTENT-IMAGE-URL}}<media:content>Image file from media-content
{{ITEM-MEDIA-CONTENT-IMAGE-IMG}}<media:content>Code snipped (<img...>) to embed the image file from media-content
{{ITEM-CATEGORIES}}<category>List of categories applied to your article
*= Required 

Feed specifications and validation

In order to work with Digesto, your feed must standards RSS or Atom feed requirements. 

Specifications for standard RSS
http://www.rssboard.org/rss-specification

Specification for standard Atom
http://tools.ietf.org/html/rfc4287

You can use this feed validator from W3 to run a diagnostic and returns elements to review on your feed:
http://validator.w3.org/feed/


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