You can A/B test your Digesto email using the following method.1) Prepare A and B versions of your Marketo email
Create an email for each variation. We recommend you change only 1 element at the time.
- Subject lines
- Template colors
- Email title/headline
2) Split your email send
From your Digesto Send Email Smart Campaign use the random function to split the distribution of your 2 emails.
3) View results
Once your email is distributed you can view your results using Email Insights or from and Email performance report.
4) Declare winner / rince & repeat
For more details on A/B testing and statistical significance, check out this post from the Marketo Community.
Neither the Email Program A/B Test nor the Champion/Challenger method available in Marketo is compatible with Digesto Emails.
Therefore, the method outlined here will not perform actions such as
- Automated declaration of the champion
- Email alerts to declare a champion in the champion/challenger A/B test
- The post layout (portion populated by Digesto and sourced from your feed) cannot be split/tested using this method.