Optional - Automatically Track Program Status in Your Marketo Program

If you'd like to automatically change program status for those who engage with your Digest emails, you can update the "Send PROD Email" smart campaign flow with three additional steps beyond "Send Email."

Here's how:


Step 2 would be a wait step, set to 7 days for example.
Step 3 would be "Change Program Status" with a choice step, whereby choice 1 would be If: Clicked Link in Email, email is the email in that program, new status: "Email Send > Engaged" (or however you track engaged in the type program you are using here), and the default choice would otherwise be "do nothing."
Step 4 would be another "Change Program Status" with a choice step, whereby this time choice 1 would be If: Unsubscribed from Email, email is the email in that program, new status: "Email Send > Unsubscribed" (or however you track unsubscribed in the type program you are using here), and the default choice would otherwise be "do nothing."



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