Step 3 - Create a Dedicated Marketo Program

Digesto requires a dedicated Marketo program to send out your RSS Feed digest.  The program must have all the following components:
  • 1 Rich format Token named: "DigestoEmailContent" (case sensitive)
  • 1 Text format Token named: "DigestoEmailContentText" (case sensitive)
  • 1 Text format Token named: "DigestoEmailSubject" (case sensitive)
  • 1 Email to send to your subscribers
  • 1 Campaign to send the email
  • 1 Test Campaign to send a test email

Step 1 - Create a program

  • Create a new folder to host your Digesto program. Ex: "Digesto Blog Updates"
  • Create a new Standard program.
  • Additional Tip: Put some relevant information on the description of your program such as: "This program automates blog distribution via DO NOT SCHEDULE OR ACTIVATE FROM MARKETO. Go to to manage RSS Email."

Step 2 - Create 3 tokens in your new program

In your newly created program, access My Tokens  and create the token exactly as described below. Use "Default" As a temporary value for all tokens.
Text Token                                 DigestoEmailSubject                            Subject / Title from most recent post
Rich Text TokenDigestoEmailContent     Email content/body
Text TokenDigestoEmailContentText      Email content/body for text-only email
It should look like this when you're done:

Step 3 - Create a blog Email

Create a new local asset. 

Select "Email.

Browse your Design Studio/My Templates for your new template named "Digesto" - "Your Digest Name" and select it.

Customize your email using the Marketo editor. Optionally you can insert {{my.DigestoEmailSubject:default=}} to bring the title of the latest post. Adjust your corporate logo, colors, etc.  Make sure to approve your email when done with your edits. If you want to make changes to the blog content, go back to Digesto and edit the Digest template 

B.Y.O (Bring Your Own) Marketo Template
The easiest way to setup your email is to pick one of our integrated templates, but If you still prefer to use your own Marketo Template make sure the token {{my.DigestoEmailContent:default=}} is in place to receive the blog content.

Step 4 - Create a production campaign and a test campaign

Digesto will schedule smart campaigns via the API. 
One campaign is dedicated to test your Digest (Test), while other will be used for the distribution to your subscribers (Production). 
Send TEST Email Specify your Test leads/internal
seed list (Ex: using email address filter) 
Send Email : Your Digesto EmailImportant: Set campaign to run Every Time,
but do not schedule it from Marketo.
Send PROD EmailTarget your subscribers - this is unique to you,
based on the method you use to identify subscribers
Send Email : Your Digesto EmailImportant: Set campaign to run Every Time,
but do not schedule it from Marketo.

! Important ! Both campaigns should remain as batch campaigns without any schedule - Digesto will schedule the campaign runs, based on the Digesto Schedule. 

! Important ! If you are using static lists, please keep these lists outside of the Digesto Program. 

Optional - if you'd like to track program status automatically in your Marketo program, view this article.

How it works

When testing your Digest, all recent feed content will be sent to you from the program created in step 4 (via Send Test Email campaign)

On set schedule, Digesto will look for newly published content. Your 1st run will consider everything as new, subsequent runs will only pick newly published content (based on publication date). When (and only when) new conent is detected,  Digesto will create a new program and schedule the Send PROD Email for delivery: 

  • Your Original Program will be cloned into a new program under the same parent folder as the original program
  • New program will be named after "original program name + delivery date". Ex:  Initial program "UK Digesto Feed". New program "UK Digesto Feed - 2017-05-01T18:31UTC"

Congrats! you are done! Now back to Digesto, transcript the Program Name, Campaign Name and Test Campaign Name in the dedicated section.

Step 4 - Test and Launch!

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